About Us

Power Choice is an AECO Energy Company operating in Technologies and Energy markets since 2001. Power Choice started in 2009, with a simple vision of helping small businesses save money on their electricity costs by offering specialised electricity brokerage services.

Since then, we have grown to a national company, helping small to medium businesses save time, risk and money on their electricity contracts through Energy brokerage and acquisition, Contract lifecycle management, Energy business intelligence and reporting as well as Energy efficiency solutions.  We now operate with a larger scope but the same underlying vision of Saving Business More .

As one of Australia’s largest energy solutions companies, we pride ourselves on putting our customer’s first, analysing their energy consumption and providing a range of choices that suit their business profile.

Who We Are

AECO Energy is a markets and technology solutions company transforming enterprise energy procurement, delivering customer-centric market platforms and professionally managed energy portfolios. We help businesses seize energy market opportunities, mitigate risks and take control of the way they manage their energy costs and usage.

We are Asia’s dedicated aggregator of Renewable Energy Certificates (REC). We offer commercial and industrial customers long-term, fixed price REC contracts from direct developers and generators to meet every business’s sustainability goals.

Knowledge

We warehouse, analyze and interpret energy data to help businesses achieve the best possible outcome when buying their energy contracts and to make informed decisions in managing usage and costs.

Systems

13 years of innovating & developing in-house systems and platforms to deliver best-in-industry products and services.

Expertise

Elite Team of Engineers, Analyst, Consultants & Project Managers with years of extensive Energy Market & Industry Expertise.

Our Solution Experts

National Sales Manager

Rob Peel

Rob Peel, born and raised in Townsville, has been with Power Choice since 2009 and worked his way up to become the National Sales Manager and the face of the company. In his first 2 years, he has helped 300 businesses save nearly 20 million dollars worth of electricity costs.

Rob started his career as a personal trainer and eventually, became the owner of the gym where he used to work for. With his sheer determination, discipline and focus, he is a self-made and an accomplished entrepreneur and sales leader. Rob played a pivotal role in the success of the Power Choice brand in Australia as he catapulted the company to become a multimillion-dollar business since its inception. Additionally, his hands-on experience enabled him to build, develop and lead Power Choice’s customer-centric and high-performing Business Development team.

Specializes in helping businesses in the
Manufacturing, Construction, Entertainment, Consulting, Engineering Industries

Senior Energy Analyst

James Rachelle

 

Specialises in helping businesses in the Food and Beverage, Hospitality and Education Industries

Senior Business Development Manager

Anthony Smits

With nearly 7 years experience in the energy field and 20 years of sales Anthony is a proficient, professional Senior Business Consultant developing and instigating strong customer relationships, new business, sales strategies with a flexible attitude.

His strong business acumen adds value to his client’s experience with Power Choice within depth analysis whist keeping up to date on market trends which allows a holistic view regarding their energy needs.

Anthony states “I’m not a miracle worker” but I’m here to help put the customer in the best possible position moving forward.

Specialises in helping businesses in
Retail, Restaurants, Hospitality and Corporate Industries

State Energy Manager

Peter Naylor

Peter has acquired a wealth of knowledge and experience, being in the energy industry for over 15 years. He has served in many roles in different companies withing the energy industry and is now one of Power Choice’s excellent Senior Business Consultants.

Among Peter’s expertise are namely procurement of energy contracts for both gas and electricity, contract management, sustainability solutions, risk management, strategic planning, business strategy, market analysis and so much more.

Peter is passionate when it comes to serving customers and always looks out for what is best for the people he serves. He is a prime example of the kind of personality and leadership we strive for in Power Choice.

Specialises in helping businesses in the State of Victoria

Senior Energy Consultant

Chase Puntoriero

With more than 10 years in the energy industry, Chase has gained experience from different companies within the industry, but now calls Power Choice his home. He has extensive knowledge and experience when it comes to procurement of energy contracts for both gas and electricity, contract negotiation, renewable energy, strategic planning and business strategy.

Chase’s strength comes not only from his knowledge and experience, but also with his integrity and genuine character when it comes to dealing with people. It is his trustworthy nature and passion for the things he does that makes him a success at whatever he does.

Specialises in helping businesses in Meat, Packaging, Warehousing, Recreation, Retail and Manufacturing Industries

Senior Energy Consultant

Steve Madson

Steve is an electrician by trade finishing his apprenticeship with BHP in 2000, in 2009 he started one of Australia’s first solar power companies and has worked in electricity cost reduction ever since. Steve has a passion for saving businesses more which is Power Choices moto, he brings 26 years of experience in the electricity sector to help his clients realise real energy savings through the whole suite of services that Power Choice offers.

Steve says “I feel great every time I help a business, I measure my success on how much I can help a business reduce their energy costs. It’s very rewarding work knowing that you have made someone’s life a little easier”

Specialises in helping businesses in Agriculture, Non-Profit, Manufacturing and Construction Industries

National Sales Manager

Rob Peel

Rob Peel, born and raised in Townsville, has been with Power Choice since 2009 and worked his way up to become the National Sales Manager and the face of the company. In his first 2 years, he has helped 300 businesses save nearly 20 million dollars worth of electricity costs.

Rob started his career as a personal trainer and eventually, became the owner of the gym where he used to work for. With his sheer determination, discipline and focus, he is a self-made and an accomplished entrepreneur and sales leader. Rob played a pivotal role in the success of the Power Choice brand in Australia as he catapulted the company to become a multimillion-dollar business since its inception. Additionally, his hands-on experience enabled him to build, develop and lead Power Choice’s customer-centric and high-performing Business Development team.

Specializes in helping businesses in the
Manufacturing, Construction, Entertainment, Consulting, Engineering Industries

Senior Energy Analyst

James Rachelle

 

Specialises in helping businesses in the Food and Beverage, Hospitality and Education Industries

Senior Business Development Manager

Anthony Smits

With nearly 7 years experience in the energy field and 20 years of sales Anthony is a proficient, professional Senior Business Consultant developing and instigating strong customer relationships, new business, sales strategies with a flexible attitude.

His strong business acumen adds value to his client’s experience with Power Choice within depth analysis whist keeping up to date on market trends which allows a holistic view regarding their energy needs.

Anthony states “I’m not a miracle worker” but I’m here to help put the customer in the best possible position moving forward.

Specialises in helping businesses in
Retail, Restaurants, Hospitality and Corporate Industries

State Energy Manager

Peter Naylor

Peter has acquired a wealth of knowledge and experience, being in the energy industry for over 15 years. He has served in many roles in different companies withing the energy industry and is now one of Power Choice’s excellent Senior Business Consultants.

Among Peter’s expertise are namely procurement of energy contracts for both gas and electricity, contract management, sustainability solutions, risk management, strategic planning, business strategy, market analysis and so much more.

Peter is passionate when it comes to serving customers and always looks out for what is best for the people he serves. He is a prime example of the kind of personality and leadership we strive for in Power Choice.

Specialises in helping businesses in the State of Victoria

Senior Energy Consultant

Chase Puntoriero

With more than 10 years in the energy industry, Chase has gained experience from different companies within the industry, but now calls Power Choice his home. He has extensive knowledge and experience when it comes to procurement of energy contracts for both gas and electricity, contract negotiation, renewable energy, strategic planning and business strategy.

Chase’s strength comes not only from his knowledge and experience, but also with his integrity and genuine character when it comes to dealing with people. It is his trustworthy nature and passion for the things he does that makes him a success at whatever he does.

Specialises in helping businesses in Meat, Packaging, Warehousing, Recreation, Retail and Manufacturing Industries

Senior Energy Consultant

Steve Madson

Steve is an electrician by trade finishing his apprenticeship with BHP in 2000, in 2009 he started one of Australia’s first solar power companies and has worked in electricity cost reduction ever since. Steve has a passion for saving businesses more which is Power Choices moto, he brings 26 years of experience in the electricity sector to help his clients realise real energy savings through the whole suite of services that Power Choice offers.

Steve says “I feel great every time I help a business, I measure my success on how much I can help a business reduce their energy costs. It’s very rewarding work knowing that you have made someone’s life a little easier”

Specialises in helping businesses in Agriculture, Non-Profit, Manufacturing and Construction Industries

Our Leadership

CEO, Chairman, Founder

Alan Jones

Alan has over 20 years experience in Senior Management and over 10 years in Electricity Markets. His consulting, information technology, software and hardware, management and sales and marketing experience were gained across multinational companies, including Australian, Korean and American. He is the founder and CEO of the AECO Pacific Group which provides innovative electricity market solutions for business under the Power Choice and AECO Energy brands. He is responsible for, and aspires to, every day serve customers better through the provision of great quality services with relevant products and technology solutions from across the AECO Group.

He holds bachelor degrees in Mathematics, and Computer Science, an honours degree in Computer Science, also Masters degrees in Information Systems and Business Administration, and holds a diploma of Financial Services. He is a member of the Singapore Institute of Directors and holds their qualification of Qualified Listed Entity Director. He is a patent author, involving inventions in dynamic classification of internet media content across networks. He enjoys learning and speaking Mandarin and riding a road bicycle up classic mountain climbs — but not at the same time.

Finance Director

Brian Especkerman

Brian has over 20 years of experience in the accounting profession and rendered his expertise in public accounting in various industries – Oil & Gas, Construction, Manufacturing and Shipping. He has been Head of Finance for a Singapore listed group with operations across Asia. He holds a degree in accountancy and is a member of the Institute of Certified Public Accountants of Singapore.

At AECO Energy, he is responsible for all aspects of administering the finance and accounting function ensuring robust controls over the company finances.

Outside of work, Brian listens to music, loves to read and to travel.

Operations Director

Maricris Salazar

Maricris is a Certified Practicing Accountant with 14 years commercial experience in finance and operations. She has been with AECO Group since 2013. Fondly called “MC,” she has extensive and expansive experience in business operations making her the go-to guru for knowledge and operational processes. As the Operations Director for AECO Pacific Group, she oversees the day-to-day activities of the business, ensuring all are managed and performing efficiently and effectively while delivering the highest quality of service and commitment to our customers.

Maricris has an insatiable passion for food and fitness. In her spare time, she loves travelling, trying out cafes and restaurants and lifting weights.

Services Delivery Manager

Melissa Tay

Melissa strongly believes that customer experience is an integral part to the success in an organization. With more than 13 years of experience in customer experience and retentions, she is responsible for the delivery of AECO Pacific Group’s customer interactions leading to greater customer satisfaction, loyalty and advocacy. She brings forth her forte in enhancing customer experience by optimizing the entire customer journey to improve business relationships and increase growth.

Melissa loves travelling and during her leisure time, she binge watches Netflix and also enjoys a good catch-up with friends.

Technology Manager

Vasudha Bhushan

A licensed Engineer, certified Project Manager and Certified Scrum Master, Vasudha brings in her 18 years of experience in the Information Technology industry to lead highly innovative projects for Power Choice and AECO Energy.

She manages a strong team of IT experts in delivering superior business value spanning Program and Project Management, Domain consultancy, Application development and maintenance and Quality management.

Vasudha is an amateur keyboard player and enjoys listening to music.

Chief Technology Engineer

Wane Smith

Wane leverages his over 2 decades of extensive experience in the areas of IT strategy, programming, systems integration and optimisation and application development to build industry-leading, stable and secure in-house systems and applications enabling a seamless experience for AECO Energy and Power Choice’s customers, partners and employees.

He has a strong commitment in applying technology and innovation to improve business processes and outcomes.

Wane has a Bachelor Degree in Business Administration from East Tennessee State University. In his free time, Wane enjoys gardening and fishkeeping.

Who We Work With

Energy Retailers

Metering Providers

Energy Solutions