Who We Are
AECO Energy is a markets and technology solutions company transforming enterprise energy procurement, delivering customer-centric market platforms and professionally managed energy portfolios. We help businesses seize energy market opportunities, mitigate risks and take control of the way they manage their energy costs and usage.
We are Asia’s dedicated aggregator of Renewable Energy Certificates (REC). We offer commercial and industrial customers long-term, fixed price REC contracts from direct developers and generators to meet every business’s sustainability goals.
Knowledge
We warehouse, analyze and interpret energy data to help businesses achieve the best possible outcome when buying their energy contracts and to make informed decisions in managing usage and costs.
Systems
13 years of innovating & developing in-house systems and platforms to deliver best-in-industry products and services.
Expertise
Elite Team of Engineers, Analyst, Consultants & Project Managers with years of extensive Energy Market & Industry Expertise.
Our Solution Experts
National Sales Manager
Rob Peel
Rob Peel, born and raised in Townsville, has been with Power Choice since 2009 and worked his way up to become the National Sales Manager and the face of the company. In his first 2 years, he has helped 300 businesses save nearly 20 million dollars worth of electricity costs.
Rob started his career as a personal trainer and eventually, became the owner of the gym where he used to work for. With his sheer determination, discipline and focus, he is a self-made and an accomplished entrepreneur and sales leader. Rob played a pivotal role in the success of the Power Choice brand in Australia as he catapulted the company to become a multimillion-dollar business since its inception. Additionally, his hands-on experience enabled him to build, develop and lead Power Choice’s customer-centric and high-performing Business Development team.
Specializes in helping businesses in the
Manufacturing, Construction, Entertainment, Consulting, Engineering Industries
Senior Energy Analyst
James Rachelle
Specialises in helping businesses in the Food and Beverage, Hospitality and Education Industries
Senior Business Development Manager
Anthony Smits
With nearly 7 years experience in the energy field and 20 years of sales Anthony is a proficient, professional Senior Business Consultant developing and instigating strong customer relationships, new business, sales strategies with a flexible attitude.
His strong business acumen adds value to his client’s experience with Power Choice within depth analysis whist keeping up to date on market trends which allows a holistic view regarding their energy needs.
Anthony states “I’m not a miracle worker” but I’m here to help put the customer in the best possible position moving forward.
Specialises in helping businesses in
Retail, Restaurants, Hospitality and Corporate Industries
State Energy Manager
Peter Naylor
Peter has acquired a wealth of knowledge and experience, being in the energy industry for over 15 years. He has served in many roles in different companies withing the energy industry and is now one of Power Choice’s excellent Senior Business Consultants.
Among Peter’s expertise are namely procurement of energy contracts for both gas and electricity, contract management, sustainability solutions, risk management, strategic planning, business strategy, market analysis and so much more.
Peter is passionate when it comes to serving customers and always looks out for what is best for the people he serves. He is a prime example of the kind of personality and leadership we strive for in Power Choice.
Specialises in helping businesses in the State of Victoria
Senior Energy Consultant
Chase Puntoriero
With more than 10 years in the energy industry, Chase has gained experience from different companies within the industry, but now calls Power Choice his home. He has extensive knowledge and experience when it comes to procurement of energy contracts for both gas and electricity, contract negotiation, renewable energy, strategic planning and business strategy.
Chase’s strength comes not only from his knowledge and experience, but also with his integrity and genuine character when it comes to dealing with people. It is his trustworthy nature and passion for the things he does that makes him a success at whatever he does.
Specialises in helping businesses in Meat, Packaging, Warehousing, Recreation, Retail and Manufacturing Industries
Senior Energy Consultant
Steve Madson
Steve is an electrician by trade finishing his apprenticeship with BHP in 2000, in 2009 he started one of Australia’s first solar power companies and has worked in electricity cost reduction ever since. Steve has a passion for saving businesses more which is Power Choices moto, he brings 26 years of experience in the electricity sector to help his clients realise real energy savings through the whole suite of services that Power Choice offers.
Steve says “I feel great every time I help a business, I measure my success on how much I can help a business reduce their energy costs. It’s very rewarding work knowing that you have made someone’s life a little easier”
Specialises in helping businesses in Agriculture, Non-Profit, Manufacturing and Construction Industries
National Sales Manager
Rob Peel
Rob Peel, born and raised in Townsville, has been with Power Choice since 2009 and worked his way up to become the National Sales Manager and the face of the company. In his first 2 years, he has helped 300 businesses save nearly 20 million dollars worth of electricity costs.
Rob started his career as a personal trainer and eventually, became the owner of the gym where he used to work for. With his sheer determination, discipline and focus, he is a self-made and an accomplished entrepreneur and sales leader. Rob played a pivotal role in the success of the Power Choice brand in Australia as he catapulted the company to become a multimillion-dollar business since its inception. Additionally, his hands-on experience enabled him to build, develop and lead Power Choice’s customer-centric and high-performing Business Development team.
Specializes in helping businesses in the
Manufacturing, Construction, Entertainment, Consulting, Engineering Industries
Senior Energy Analyst
James Rachelle
Specialises in helping businesses in the Food and Beverage, Hospitality and Education Industries
Senior Business Development Manager
Anthony Smits
With nearly 7 years experience in the energy field and 20 years of sales Anthony is a proficient, professional Senior Business Consultant developing and instigating strong customer relationships, new business, sales strategies with a flexible attitude.
His strong business acumen adds value to his client’s experience with Power Choice within depth analysis whist keeping up to date on market trends which allows a holistic view regarding their energy needs.
Anthony states “I’m not a miracle worker” but I’m here to help put the customer in the best possible position moving forward.
Specialises in helping businesses in
Retail, Restaurants, Hospitality and Corporate Industries
State Energy Manager
Peter Naylor
Peter has acquired a wealth of knowledge and experience, being in the energy industry for over 15 years. He has served in many roles in different companies withing the energy industry and is now one of Power Choice’s excellent Senior Business Consultants.
Among Peter’s expertise are namely procurement of energy contracts for both gas and electricity, contract management, sustainability solutions, risk management, strategic planning, business strategy, market analysis and so much more.
Peter is passionate when it comes to serving customers and always looks out for what is best for the people he serves. He is a prime example of the kind of personality and leadership we strive for in Power Choice.
Specialises in helping businesses in the State of Victoria
Senior Energy Consultant
Chase Puntoriero
With more than 10 years in the energy industry, Chase has gained experience from different companies within the industry, but now calls Power Choice his home. He has extensive knowledge and experience when it comes to procurement of energy contracts for both gas and electricity, contract negotiation, renewable energy, strategic planning and business strategy.
Chase’s strength comes not only from his knowledge and experience, but also with his integrity and genuine character when it comes to dealing with people. It is his trustworthy nature and passion for the things he does that makes him a success at whatever he does.
Specialises in helping businesses in Meat, Packaging, Warehousing, Recreation, Retail and Manufacturing Industries
Senior Energy Consultant
Steve Madson
Steve is an electrician by trade finishing his apprenticeship with BHP in 2000, in 2009 he started one of Australia’s first solar power companies and has worked in electricity cost reduction ever since. Steve has a passion for saving businesses more which is Power Choices moto, he brings 26 years of experience in the electricity sector to help his clients realise real energy savings through the whole suite of services that Power Choice offers.
Steve says “I feel great every time I help a business, I measure my success on how much I can help a business reduce their energy costs. It’s very rewarding work knowing that you have made someone’s life a little easier”
Specialises in helping businesses in Agriculture, Non-Profit, Manufacturing and Construction Industries
Our Leadership
CEO, Chairman, Founder
Alan Jones
Alan has over 20 years experience in Senior Management and over 10 years in Electricity Markets. His consulting, information technology, software and hardware, management and sales and marketing experience were gained across multinational companies, including Australian, Korean and American. He is the founder and CEO of the AECO Pacific Group which provides innovative electricity market solutions for business under the Power Choice and AECO Energy brands. He is responsible for, and aspires to, every day serve customers better through the provision of great quality services with relevant products and technology solutions from across the AECO Group.
He holds bachelor degrees in Mathematics, and Computer Science, an honours degree in Computer Science, also Masters degrees in Information Systems and Business Administration, and holds a diploma of Financial Services. He is a member of the Singapore Institute of Directors and holds their qualification of Qualified Listed Entity Director. He is a patent author, involving inventions in dynamic classification of internet media content across networks. He enjoys learning and speaking Mandarin and riding a road bicycle up classic mountain climbs — but not at the same time.
Finance Director
Brian Especkerman
Brian has over 20 years of experience in the accounting profession and rendered his expertise in public accounting in various industries – Oil & Gas, Construction, Manufacturing and Shipping. He has been Head of Finance for a Singapore listed group with operations across Asia. He holds a degree in accountancy and is a member of the Institute of Certified Public Accountants of Singapore.
At AECO Energy, he is responsible for all aspects of administering the finance and accounting function ensuring robust controls over the company finances.
Outside of work, Brian listens to music, loves to read and to travel.
Operations Director
Maricris Salazar
Maricris is a Certified Practicing Accountant with 14 years commercial experience in finance and operations. She has been with AECO Group since 2013. Fondly called “MC,” she has extensive and expansive experience in business operations making her the go-to guru for knowledge and operational processes. As the Operations Director for AECO Pacific Group, she oversees the day-to-day activities of the business, ensuring all are managed and performing efficiently and effectively while delivering the highest quality of service and commitment to our customers.
Maricris has an insatiable passion for food and fitness. In her spare time, she loves travelling, trying out cafes and restaurants and lifting weights.
Services Delivery Manager
Melissa Tay
Melissa strongly believes that customer experience is an integral part to the success in an organization. With more than 13 years of experience in customer experience and retentions, she is responsible for the delivery of AECO Pacific Group’s customer interactions leading to greater customer satisfaction, loyalty and advocacy. She brings forth her forte in enhancing customer experience by optimizing the entire customer journey to improve business relationships and increase growth.
Melissa loves travelling and during her leisure time, she binge watches Netflix and also enjoys a good catch-up with friends.
Technology Manager
Vasudha Bhushan
A licensed Engineer, certified Project Manager and Certified Scrum Master, Vasudha brings in her 18 years of experience in the Information Technology industry to lead highly innovative projects for Power Choice and AECO Energy.
She manages a strong team of IT experts in delivering superior business value spanning Program and Project Management, Domain consultancy, Application development and maintenance and Quality management.
Vasudha is an amateur keyboard player and enjoys listening to music.
Chief Technology Engineer
Wane Smith
Wane leverages his over 2 decades of extensive experience in the areas of IT strategy, programming, systems integration and optimisation and application development to build industry-leading, stable and secure in-house systems and applications enabling a seamless experience for AECO Energy and Power Choice’s customers, partners and employees.
He has a strong commitment in applying technology and innovation to improve business processes and outcomes.
Wane has a Bachelor Degree in Business Administration from East Tennessee State University. In his free time, Wane enjoys gardening and fishkeeping.
Who We Work With
Energy Retailers
Metering Providers
Energy Solutions
